Pittsburgh Marketing

Every Pittsburgh business that wants to maximize their success and improve profits needs to
follow up regularly with both their existing customer base and potential customers.

Professionally run email marketing campaigns are one of the most cost effective and least time
consuming tools to perform this task.

When discussing email marketing, many small and mid-size business owners automatically
start thinking “spam”.

This kind of thinking is 100% wrong and costs businesses a ton of lost revenue each year.

Why?

Because a well run email marketing campaign operates under the following guidelines:

• Customers voluntarily join your email lists via online subscription forms or offline promotions.
• They also confirm their intent to join your list before they are added to the campaign.
• Every email sent gives the customer the option to unsubscribe with a simple click or two.
• The majority of your emails should provide value above and beyond what you are selling to
  your customers and prospects . Don’t just pitch your products and services.  Make your
  subscribers value your newsletter even if they never spend a dime in your business.  They
  may just refer somebody who will become a customer.

Follow up phone calls, post cards, and letters are a fantastic personal touch to keep up with existing
customers.  However, these methods can also be time consuming and costly.

Running an email list allows you to not only follow up with existing clients, but with potential clients
who may be interested in what you offer but aren’t quite in the buying mood.

Providing both customers and contacts with regular newsletters containing tips, ideas, and
special offers keeps you on their mind and makes it much more likely they will think of you instead
of your competitor.

Let us help you maximize profits from both exisiting potential clients.

Send us an email via our contact page or give us a call today at (724)713-1988 for further discussion
and details.